Canyon SRAM zondacrypto have confirmed the extension of their long-standing partnership with SRAM, taking the collaboration through to the end of the 2028 season. Since the team’s launch in 2015, SRAM has been part of its identity, and the renewed deal marks over a decade of technical support, product development, and shared ambition.
The extension underlines both SRAM’s deep-rooted commitment to the women’s WorldTour team and the team’s consistent approach to building strong, long-term relationships. For Canyon SRAM zondacrypto, this isn’t just about sponsorship continuity – it’s a reflection of the values they share with the brands that support them.
Stefan Wyman, Sports Marketing Director at SRAM, described the partnership as a true collaboration forged through years of shared experience. He said the team’s vision, passion, and impact on communities around the world align closely with SRAM’s ethos, and expressed excitement for the next chapter.
Team manager Ronny Lauke echoed those thoughts, emphasising that the partnership has always gone beyond logo placement. For him, SRAM has been a loyal and trusted ally through the highs and lows of the sport. He pointed to how the team has grown in ambition, from building a competitive WorldTeam to launching a women’s development squad, with SRAM playing a key role throughout.
SRAM’s role has also extended to product innovation, with rider feedback directly influencing future equipment. That rider perspective was underlined by Tiffany Cromwell, who remains the only member of the team still present from its inaugural season in 2015.
Cromwell reflected on the rarity of such enduring relationships in pro cycling and highlighted how the team’s input has helped develop new products. For her, SRAM’s unwavering presence symbolises something more profound – a shared drive to push boundaries, innovate, and support the growth of women’s cycling globally.
With the 2028 horizon now set, SRAM remains not just on the team’s jerseys and bikes, but firmly embedded in the identity of Canyon SRAM zondacrypto as they look to continue shaping the sport together.
