Lotto Cycling Team and Caps Energy Card are celebrating the continuation of their 15-year partnership with a special jersey launch just in time for the 2025 Tour de France. The collaboration with G&V Energy Group, Caps’ parent company, began back in 2012 and is built on mutual trust, shared values and a commitment to long-term growth. Now, Caps is using the world’s biggest cycling race to highlight a significant milestone and its new visual identity.
The updated jersey design will feature prominently during this year’s Tour as Caps unveils its refreshed logo and brand story to a global audience. Inspired by the sense of freedom and connection that comes with every journey, Caps’ new logo reinforces its role as more than a fuel and charging card. The company now provides a full suite of mobility solutions, from overseeing corporate charging stations to simplifying home setups and automatic reimbursement tools, making life easier for fleet managers across Belgium.
With millions tuning into the Tour de France each summer, there’s no better stage to showcase this renewed branding. Importantly, while the team’s title will stay the same, the jersey will see subtle differences for the men’s squad in this year’s race, ensuring Caps’ modern branding is clearly visible at every race start and on every podium.
Reflecting on the partnership, Caps CEO Xavier Dewulf noted that the Tour is a unique opportunity for the company to share its story. “The Tour is one of the biggest sporting events in the world,” Dewulf said. “For us as a brand, it’s a special chance to highlight our values and show what Caps stands for. We’re proud of this collaboration and wish the team great success during the Tour.”
Kenny Provyn, CCO of Lotto Cycling Team, echoed that sentiment, underlining the importance of sponsors like Caps to their continued progress. “Loyal sponsors like Caps, our partnership is entering its 15th year, are invaluable to our team,” Provyn explained. “We’re proud to highlight that with a unique jersey. The team’s name won’t change during the Tour, but with Caps front and centre on our kit, their new visual identity will be clearly visible every stage.”
