MET Helmets is delighted to announce the extension of their alliance with UAE Team Emirates, the victorious cycling team, recognised for their dual accomplishments in the Tour de France and numerous victories in the UCI WorldTour. Today, it is officially confirmed that MET’s helmets will continue to serve as the team’s official gear until the year 2027. The team currently sits 2nd in the 2023 Tour de France, with Tadej Pogačar just 10″ behind race leader Jonas Vingegaard going into the final week.
The MET brand confirmed it is happy to continue its close association with UAE Team Emirates since its foundation in 2017, providing protection to the team members while they escalated to stardom, clinched Grand Tour victories, and contributed to some unforgettable moments in the history of road racing over the past six years.
The continuing partnership with UAE Team Emirates is a stimulating prospect for MET Helmets, as it facilitates ongoing collaboration with some of the world’s top-tier cyclists and enables the brand to enhance and develop helmet designs with expert input.
The core tenets of MET’s philosophy encompass high-level performance, safety, and superior design aesthetics. The thriving association with UAE Team Emirates ensures the brand’s position at the forefront of cycling.
The next four seasons, both on and off-road with UAE Team Emirates, are being anticipated with great enthusiasm.
“We are happy to go ahead with MET. It has been a loyal partner in these years and we have grown together. MET has been able to invest the success we got together in advanced products and structures, that will be really useful also for the team. I feel that we will have important new goals to achieve together.”
Mauro Gianetti, CEO and Team Principal, UAE Team Principal
“The operations with MET are always easy and this has allowed us to build a strong relationship over the years. MET has an high level brand positioning, in line with our vision and sponsors strategy, without forgetting that their products are between the best in the word in terms of performance and safety.”
Andrea Agostini, Chief Operating Officer, UAE Team Emirates
“We are very proud and excited for this renewal. Creating such a strong alchemy between a sponsor and a team is not common, but with UAE Team Emirates everything happened very naturally. We are on board since day one and the collaboration continuously evolves and progresses. This represents the commitment that everyone behind our brand has to keep our products improving – definitely more to come!”.
Achille Montanelli, Marketing Manager, MET Helmets
