Protime, a company specialising in time registration, access control, and workforce scheduling, has joined as a new co-sponsor for the world-leading women’s cycling team, Team SD Worx. This Dutch World team, having won numerous races, is the undisputed leader in women’s cycling for the 2023 season. Their success and coverage provide Protime with an exceptional opportunity for visibility across markets where they are and will be active.
“Today, Protime is already the reference in the field of time registration in Belgium and the Netherlands, but we also want to become the reference in all European countries where our parent company SD Worx is active. Starting with the UK, Germany and the Scandinavian countries. The focus on women’s cycling will only increase in the future. Our logo and brand will enter millions of living rooms through this sponsorship, giving an extra boost to our brand awareness and international growth,” says Gille Sebrechts, CEO of Protime.
Emphasising the correlation between the company’s values and the spirit of the sport, Sebrechts adds, “There are many similarities between (women’s) cycling and our cultural values of ‘camaraderie’, ‘growth’ and ‘working together’. For instance, cycling is above all a team sport. You need top talents, but you only cross the line as a winner when the whole team works together. Let’s win this race together.”
Team SD Worx is equally thrilled to welcome Protime onboard. Team manager Erwin Janssen shares, “From the very beginning, our team has been one of the pioneers in women’s cycling, where we grew to be the number one. The sport made leaps in professionalisation in recent years thanks to the support of sponsors like SD Worx. The arrival of Protime as a new co-sponsor guarantees continuity and allows Team SD Worx to pursue its goal to remain the world’s number one in the coming years. In the Tour de France Femmes we are also going for the very highest and we want to take home the yellow jersey.”
Protime’s logo will feature prominently on both the front and back of the Team SD Worx jersey, just below the logo of parent company SD Worx, beginning with the Tour de France Femmes.