The Tour de France Femmes avec Zwift will retain its full title for at least another four years after Zwift and race organiser ASO confirmed the extension of their partnership through to 2029. The announcement came alongside the unveiling of the 2026 race route in Paris, underlining Zwift’s ongoing commitment to promoting women’s cycling at the highest level.
The American fitness technology company has been the title sponsor of the event since its rebirth in 2022, and its renewed deal means the collaboration will span at least eight consecutive editions. Zwift described the partnership as a cornerstone of its mission to increase participation in cycling, particularly among women.
“This is much more than a sponsorship for Zwift, it’s a part of our identity, underpinned by our mission to make more people more active, more often,” said Eric Min, Zwift’s CEO and co-founder. “Growing women’s participation in cycling is a critical mission. We truly believe that to be successful, the Tour de France Femmes avec Zwift is essential.
“The first four years of this partnership have been incredible. The excitement is tangible and the impact is clear. I can’t wait to see what we can achieve over the next four years and beyond.”
Race director Marion Rousse praised Zwift’s role in helping elevate the race to global prominence. “The Tour de France Femmes avec Zwift continues to break records and exceed even our own expectations,” she said. “It’s a pleasure to work alongside a partner that helps amplify the race and women’s professional cycling in the way that Zwift does. We’ve achieved a lot already, and I’m excited that we can continue this journey together.”
Record audiences and growing participation
The success of the partnership is reflected in the race’s audience figures. According to ASO and Zwift, the 2025 edition attracted an average of 2.7 million viewers per stage in France, with a 31.6% audience share. The final stage, which saw Pauline Ferrand-Prévot become the first French winner of the race, drew a peak audience of 7.7 million.
Zwift also reported that 23% of its new subscribers in 2025 were women, up from 18% in 2022, underscoring the platform’s influence in broadening the sport’s appeal.
Kate Veronneau, Zwift’s Director of Women’s Strategy, described the renewed sponsorship as one of the company’s most significant and rewarding commitments. “The Tour de France Femmes avec Zwift has genuinely transformed women’s cycling,” she said. “We’ve inspired countless women to ride, and the sport has gained new fans, sponsors and investors. It’s a privilege to keep our name attached to such a powerful movement.”
A partnership that transformed women’s cycling
Since its return to the calendar in 2022, the Tour de France Femmes avec Zwift has rapidly become the flagship event of the women’s WorldTour, bringing unprecedented visibility and prestige.
For riders, the race has become the ultimate goal of the season. Kasia Niewiadoma-Phinney, a former Tour de France Femmes winner with Canyon SRAM zondacrypto, said the continued partnership ensures the race’s global impact. “Winning the yellow jersey has been the highlight of my career,” she said. “It’s so exciting that the Tour de France Femmes avec Zwift will continue to be the biggest race on the calendar and showcase the excitement of women’s cycling to fans around the world.”
Looking ahead to 2029
With the extension now confirmed, Zwift and ASO aim to keep expanding the race’s international reach and media presence, while continuing initiatives like Watch the Femmes, which encourages fans to follow and support women’s racing.
As Marion Rousse summed up at the Paris route presentation: “The Tour de France Femmes avec Zwift is more than a race – it’s a symbol of how far women’s cycling has come, and how far it can still go.”
