Zwift is marking the final stage of the 2025 Tour de France Femmes avec Zwift with the launch of a highly limited collector’s edition of its Ride Smart Frame. Dubbed the Zwift Ride Special Edition: Watch The Femmes, only 124 units will be made available – one for each of the final 124 kilometres of this year’s race.
The smart frame will be available exclusively via the Zwift Online Store starting Saturday 26th July at 3:30pm BST (7:30am PDT / 4:30pm CEST), with a price tag of £849.99 / €899.99 / $899.99. Each frame will ship with pre-installed adjustable crank arms and a special-edition Watch the Femmes sticker pack.
Design rooted in women’s cycling’s biggest stage race
The launch ties into Zwift’s continued role as title sponsor of the Tour de France Femmes, now in its fourth edition. With the Tour’s status as the most prestigious annual women’s stage race firmly established, Zwift says the frame is both a tribute to the sport’s growth and a “unique piece of cycling history”.
Zwift’s recent report, Where Are We Now? Four Years Into The Tour De France Femmes Avec Zwift, reflected on the event’s impact across the sport – a theme reflected in this limited release.
Smart tech and performance features
Functionally, the Watch the Femmes Smart Frame includes:
- Integrated handlebar controls
- Customisable virtual shifting
- Fully adjustable fit
- Crank length adjustability
Designed for Zwift Ready and Cog-compatible smart trainers, the Ride Smart Frame allows riders to build out a complete indoor bike setup without a dedicated drivetrain. All that’s needed is a smart trainer and the Zwift platform.
A physical link to the virtual mission
Zwift’s colourful “Watch the Femmes” branding has featured across jerseys, events, and ad campaigns. This release brings the campaign into the physical realm, turning the watchword into hardware, and, as the number of units suggests, a subtle nod to every kilometre of racing on the final stage of the 2025 Tour de France Femmes route.
For more on the broader campaign and what it stands for, Zwift is directing fans to the official Watch the Femmes Campaign Page, which continues to document the cultural and commercial rise of the Tour de France Femmes.
Collectors, Zwift fans and indoor riders keen to get their hands on one of the 124 frames will need to move fast this Saturday – once they’re gone, they’re gone.
