Each year teams decide to either update their jerseys and team kit or stick with something very close to the previous year’s design. For some, new sponsors and new team names mean new jersey designs are needed out of necessity. Team jersey colour patterns change and adapt, famously the 2021 season was the year of the pastel rainbow gradient. With so many teams choosing a similar design, Continental teams AWOL O’Shea and Andy Schleck Cycles-CP NVST-Immo Losch were forced to change theirs. For the latter team, they had already produced the kit and ended up having to sell it off, successfully, within only a few days as a result of the issues.
Already in 2023, we are seeing the beginnings of a trend. It looks like it’s going to be a blue year in the Women’s WorldTour peloton. Even UAE Team ADQ who has kept mostly the same design has managed to blueify their kit by like 20%. Fenix-Deceuninck, freshly promoted to the Women’s WorldTour for 2023 has changed its naming sponsors and gone for a very blue look as well. Israel-Premier Tech Roland (Roland Cogeas Edelweiss in 2022) has gone from red to blue. Trek Segafredo has gone from mostly white to mostly sky blue with a fun design taking up all of the back of the jersey. So far, it’s only really Liv Racing TeqFind (who replaced Xstra with another brand from the same group in TeqFind) who has avoided blue. They keep their purple floral jersey from the last 2 seasons.
Last updated: 19th January 2023
2023 Women’s WorldTour Team Jerseys
To be confirmed
Human Powered Health
Israel-Premier Tech Roland
The Jumbo-Visma jersey can be bought via the Jumbo-Visma team’s site here
Liv Racing TeqFind
The Movistar jersey can be bought via the Gobik site here