Put your brand at the heart of the cycling conversation. ProCyclingUK brings together professional racing, equipment, training and cycling travel, with women’s cycling central to our coverage. Partner with us to introduce your business through stories that give people a reason to find out more.
From a new product to a cycling holiday or a race worth following, we help you explain what makes your offering relevant. You’ll work directly with editor and cycling journalist Mathew Mitchell to shape a campaign around your goals.
A natural home for your brand
Cycling offers plenty of ways to start a conversation. A race preview can introduce an unfamiliar event. A practical feature can explain how a product fits into everyday riding. A destination guide can help someone imagine their next cycling trip.
Our coverage creates space for each of those stories. We’ll help you choose a subject that fits your business and the site, whether you want to introduce something new, explain a specialist service or build an association with women’s racing.
Tell your story with a sponsored feature
From £350
Give readers more than a product name or a logo. A sponsored feature provides room to explain what you offer, answer useful questions and show why it matters to cyclists, with a clear route to your website.
We handle the writing and shape the piece around an agreed brief, using your supplied imagery and factual input. It’s a straightforward way to introduce a product, showcase a service, promote an event or bring a cycling destination to life.
Support the coverage that matters to your business
Coverage partnerships from £500
Associate your brand with a series of articles around a shared cycling interest. A coverage partnership gives your business a visible sponsor credit across four agreed articles, with a short message and a link for readers who want to learn more.
It’s an opportunity to support independent cycling journalism while putting your name alongside a relevant race or topic. We’ll discuss the editorial calendar with you and identify a suitable series, with longer partnerships scoped individually.
Choose your starting point
| Sponsored feature | Coverage partnership | |
|---|---|---|
| Starting price | £350 | £500 |
| The opportunity | Tell your story through an original article | Put your brand alongside a relevant series of articles |
| Best for | Product launches, services, events and destinations | Supporting race coverage or a shared cycling interest |
| Included | Professional writing, supplied imagery, links to your business and a performance summary | Sponsor credits across four agreed articles, links to your business and a performance summary |
Every campaign starts with an agreed brief, timetable and price. Bespoke production and additional promotion can be discussed separately, with any applicable VAT detailed in your quote.
Personal service, clear communication
You’ll work directly with the person creating and publishing your campaign. Mathew combines cycling journalism with a practical understanding of how to turn specialist information into an accessible story.
We agree the approach together, give you the opportunity to check factual details in sponsored features and provide a performance summary afterwards. Relevant audience information is available when we discuss your campaign.
Commercial partnerships are clearly identified, and independent editorial coverage remains independent. That clarity helps protect the trust on which both your brand and ProCyclingUK depend.
Let’s discuss your next campaign
Launching something new, promoting an event or looking for a partner in women’s cycling? Email mat.mitchell@procyclinguk.com with a little about your business and what you’d like to achieve.
If you already have a campaign date or budget in mind, include it. If you’re still exploring ideas, we can start with the right story.
