In an exciting new development for women’s cycling, Canyon SRAM has confirmed the addition of cryptocurrency platform zondacrypto as a co-title partner for the 2025 season, cementing a three-year deal signed last week in Monaco. This new partnership will see both Canyon SRAM and Canyon SRAM Generation rebranded under the title Canyon SRAM zondacrypto, marking a fresh era for the team with a partner from the rapidly expanding digital finance sector.
As a regulated cryptocurrency exchange from Poland, zondacrypto has grown into one of Central and Eastern Europe’s largest trading platforms since its 2014 inception, initially focused solely on Bitcoin but now supporting a diverse range of cryptocurrencies. With operational licenses across Italy, Switzerland, Cyprus, and several other nations, the platform serves a base of over 1.3 million active users worldwide. This partnership aligns Canyon SRAM with a company that prides itself on innovation in the finance world.
Ronny Lauke, Team Manager for Canyon SRAM, expressed optimism about the collaboration, stating, “We’re excited to welcome zondacrypto as one of our main partners starting in 2025. As we evolve as a team, it’s essential to align with partners that share our drive for innovation and ambition. The dynamic approach to digital finance that zondacrypto has, coupled with its vision for the future, makes it the perfect partner to help us push boundaries both on and off the bike. Together as Canyon SRAM zondacrypto, we look forward to forging new paths and continuing to elevate women’s cycling globally.”
Echoing Lauke’s enthusiasm, zondacrypto CEO Przemysław Kral described the deal as a natural fit for the cryptocurrency exchange, noting, “zondacrypto holds the yellow jersey of the cryptocurrency industry leader in the CEE region. Now we are riding together with the world’s leading cycling team, which includes the last winner of the Tour de France Femmes avec Zwift on board. As a brand, we are very committed to supporting female sports. We are already partners of Magdalena Fręch and Giro d’Italia Women. And now it’s time to start racing together and achieve many more successes.”
The partnership with zondacrypto brings a renewed commitment to women’s sport from the exchange, further expanding its presence in the cycling world alongside the Giro d’Italia Women and tennis player Magdalena Fręch. Both Lauke and Kral expressed confidence in the impact the collaboration will have in creating new possibilities within women’s cycling, focusing on global reach and pushing technological and athletic boundaries in tandem.
