Canyon-SRAM zondacrypto has unveiled their striking new kit for the 2025 season, with a bold blend of coral, pink, red, turquoise, and purple forming a vibrant gradient. Designed by Canyon’s Mckenzie Sampson, the kit builds on the aesthetic of the 2024 design while evolving into a more dynamic and energised visual statement.
“I’m somewhat obsessed by the ebb and flow that comes from racing,” explained Sampson. “The constant dynamic and bombardment of stimuli makes racing a real assault on the senses. It’s that sensation I wanted to communicate through the 2025 design. The colours and graphics model the dynamic physical and emotional states of racing and visualise how we conserve and utilise energy.”
The kit will be worn by both the World Tour team and the Canyon-SRAM zondacrypto Generation squad. Key sponsor logos, including zondacrypto, Canyon, SRAM, and Zwift, are prominently featured. Zwift’s annual Zwift Academy competition continues to offer young talents the opportunity to join the team’s development programme.
Tour de France Femmes winner Kasia Niewiadoma shared her enthusiasm for the updated design, saying, “We’re going to stand out. I like the vibrancy, and we continue to follow the mixture of colours our team is known for. It’s energetic and spirited, and the green pattern dances when we’re riding. I feel like the design is made to be fully shown when we’re on the bike with how we move and race, and it ticks all of those boxes.”
Tiffany Cromwell also praised the updated kit, noting its evolution while maintaining the team’s signature style. “Our 2024 kit was one of my favourite designs to date with Canyon-SRAM Racing. I like that in 2025, we’ve kept the fundamentals of the 2024 design and evolved it to be even brighter and bolder than before. You definitely won’t be able to miss us within the peloton.”
Marketing and Communications Manager Beth Duryea highlighted the significance of the team’s visual identity, saying, “Our visual identity forms a huge part of what we stand for as a team. We have a legacy of being disruptive, diverse, animated and eye-catching – much like our kit. That style has won us a lot of fans. I’m always incredibly honoured when I see fans also wearing the kit.”
