Giorgia Bronzini joins Human Powered Health as new sports director

Two-time road world champion Giorgia Bronzini is set to bring her wealth of experience to a new role as Sports Director for the Human Powered Health Cycling women’s team in 2024. Bronzini, who concluded her road career in 2018 by claiming the sprint stage of the Madrid Challenge by La Vuelta, has a storied history in the sport. Her accolades include world titles on both road and track, along with stage wins at premier events such as the Giro d’Italia Donne, Route de France, and Tour of California.

After retiring, Bronzini remained close to the peloton. She served as director for the Trek-Segafredo Women for two years, before a move to Liv Racing Xstra in 2022. Known for her tenacity, organisation, and competitiveness, Bronzini articulated her excitement about the new role, stating she sees “a lot of potential” in Human Powered Health Cycling. She aims to foster strong relationships between staff and riders, firmly believing that this harmony will pave the way for results.

Bronzini will work hand in hand with women’s team manager Kenny Latomme. Together, they aim to nurture an environment that not only develops young talent but also maximises the capabilities of seasoned riders. The duo will be focused on competing at the pinnacle of the sport, in the world’s most significant races. “Next season will be a year to lay the groundwork and grow. Beyond that, anything is possible,” Bronzini revealed, stressing her commitment to cultivating a “winning culture.”

Ro De Jonckere, the team’s General Manager, acknowledged the invaluable expertise that Bronzini brings to the role. She not only possesses an intimate understanding of the peloton but also appreciates the unique skill sets athletes bring to the table. De Jonckere further underscored the crucial role of female leadership within a team comprised of female athletes, especially when it comes to race day dynamics.

Bronzini herself spoke about the need for balance and the importance of learning from mistakes, philosophies she plans to instil in her team. While she has transitioned from the competitive realm, her life continues to revolve around activity, including swimming and gym sessions. Interestingly, her erstwhile passion for racing has now been supplanted by a love for cooking, especially healthy Italian cuisine.

Clark Sheehan will continue in his role as Sports Director, working alongside Bronzini, whose appointment marks a significant directional shift for Human Powered Health Cycling.

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