Ineos Grenadiers, a prominent British WorldTour team, is set to don a new look for the 2024 season. Following a two-year partnership with Bioracer, the team has collaborated with Spanish brand Gobik for its latest kit design. The new kit maintains a similar colour scheme to the current one, featuring orange, red, and black, but introduces shadow stripes on the jersey front. Gobik’s design opts for traditional black shorts, distinct from the navy blue shorts of the previous kit, and adorned with white logos of key sponsors including Ineos and Pinarello.
The new jersey boasts a brighter hue compared to the darker red of the team’s current Bioracer kit. It remains unclear whether the team’s fluorescent orange training kit will continue into 2024.
Gobik’s partnership with Ineos Grenadiers marks a significant step for the brand, known for outfitting teams like FDJ-Suez, Movistar, and UAE Team Emirates. Alberto Garcia, Gobik’s CEO of product, expressed enthusiasm about the alliance, highlighting the team’s innovative approach and the joint effort to integrate and customise products for optimum performance. This partnership aims to advance Gobik’s product development, benefiting both the team and end consumers.
For 2024, Ineos Grenadiers will showcase three new Gobik products: the Reactive jersey, Lancer bib shorts, and Viper gloves, all part of the brand’s high-end collection crafted for top-level cycling. These products will also be available for purchase on Gobik’s website.
Ineos Grenadiers, despite recent personnel changes, continues to field a strong roster including Tom Pidcock, Geraint Thomas, Carlos Rodriguez, Egan Bernal, Magnus Sheffield, Ethan Hayter, and Filippo Ganna. The team also welcomes new performance director Scott Drawer and CEO John Allert, signalling a refreshed approach amidst the departure of key figures like Dave Brailsford and Rod Ellingworth. The team’s partnership with Gobik aligns with its aspiration for renewed success, especially in the Grand Tours and Classics, as they look to reestablish themselves as a dominant force in professional cycling.