The Intermarché-Wanty cycling team, encompassing the World Team, Continental Development Team, and Cyclocross Team, is set to don new gear from Verge Sport starting January 1st 2024. Verge, a veteran in sports apparel manufacturing, will be outfitting the teams as it ventures into its first partnership with a UCI World Team. With a focus on athlete-centric design, Verge’s 300-strong global workforce, operating out of New York, Europe, and Asia, is committed to delivering high-quality, environmentally friendly fabrics. Their collaboration with the De Geest family-led Verge Belgium ensures that the specific needs of the Intermarché-Wanty riders are met.
The new kit design, courtesy of Belgian designer stycle.design, presents a fresh and visible look in the team’s signature neon yellow and navy blue. Emphasising visibility and a playful asymmetry, it showcases different colour combinations from various angles, reflecting the team’s ingenious and agreeable character.
Key sponsors remain prominently featured: Intermarché and Wanty, the title partners, grace both the front and back of the jersey and bib shorts. Group Gobert maintains its long-standing visibility since 2001. Italian wine partner Vini Fantini, part of Vini Zabù, adorns the belly, back, and left side of the bib shorts. Group Steveny reveals its partnership with Škoda cars for 2024 on the right side of the bib shorts. Circus, a partner since 2017, features above the Intermarché logo on the back of the bib shorts. Technical partners Verge, Cube Bikes, Uvex, and Gaerne are joined by Tubize Finally, Outlet Mall’s logo on the chest.
Estonian TT champion Rein Taaramäe will sport a special time trial suit. Champion bands for Louis Meintjes (South Africa), Rein Taaramäe (Estonia), and Biniam Girmay (Eritrea) adorn the road race and TT suits. Wanty-ReUz-Technord’s jersey mirrors the World Team design, highlighting historical partners alongside the title sponsors. National champions Aklilu Arefayne (Eritrea) and U23 champions Francesco Busatto (Italy) and Alexy Faure-Prost (France) will also wear their respective national colours in time trials.
The riders’ feedback on the new kit has been overwhelmingly positive, praising its quality, comfort, aerodynamics, and stylish appearance. Lilian Calmejane expressed excitement for the new season, highlighting the kit’s structured design, visibility, and elegant aesthetics.
Michael Magur, Founder of Verge Sport, echoed this enthusiasm, articulating the partnership’s commitment to blending performance with style and pushing boundaries in cycling.
