Israel-Premier Tech is set to sport a revamped racing kit for the 2024 season, opting for a more traditional design compared to their previous multi-coloured attire. This change represents the team’s 10th year in the professional peloton.
The new kit, crafted by Ekoi for a second consecutive year, takes inspiration from the team’s special edition jersey worn during the 2023 Giro d’Italia. Premier Tech’s designer, Élie Desgreniers, has masterfully incorporated Premier Tech’s signature navy blue as the base of the design, ensuring it retains the team’s identity with the Israeli blue and white colours. The new kit introduces a brighter shade of blue, coupled with contrasting sleeves, a style element maintained from the 2023 jerseys.
Team manager Kjell Carlström expressed his enthusiasm for the fresh design. “Our jerseys in 2023 were a hit, but the 2024 design, inspired by our Giro d’Italia appearance and the notable visibility it brought, really stands out,” he said. Carlström highlighted the navy base as aligning with Premier Tech’s identity and appreciated how the contrasting white and bright blue sleeves would enhance visibility in the peloton. He described the new design as bold, clean, and elegant, a foundation for future designs.
Stéphane Rossetto, Ekoi’s sponsorship manager, underscored the shared focus on product development and performance. “The new jersey embodies an elegant racing style that perfectly represents Ekoi’s brand image,” Rossetto said. He emphasised the improvements made for 2024 in terms of comfort, aerodynamics, and thermoregulation.
For the upcoming season, Israel-Premier Tech remains a ProTeam and has earned invitations to all 2024 WorldTour races, including the Tour de France, following a successful 2023 season. The team has bolstered its lineup with significant new signings, including Pascal Ackermann and George Bennett from UAE Team Emirates, UCI points scorer Hugo Hofstetter from Arkéa Samsic, Paris-Tours winner Riley Sheehan of the USA, and British sprinters Jake Stewart and Ethan Vernon.
Veteran Chris Froome remains with the team, vying for a spot in the Tour de France squad. He will be joined by promising talents Derek Gee, Corbin Strong, and Marco Frigo in the 30-rider roster.
Froome, Michael Woods, Rik Zabel, and Canada’s Hugo Houle have already showcased the new kit on social media. Carlström anticipates the kit’s debut at the Tour Down Under, eager to see it in action in the peloton.
All photos: Israel – Premier Tech