The first clear sign that GreenEDGE Cycling is moving into a new phase for 2026 has arrived in fabric, not in results. MAAP has revealed the team’s new season kit for Team Jayco AlUla and Liv AlUla Jayco, confirming the partnership will continue into the 2026 WorldTour year with a fresh jersey launch that frames the team’s next chapter in visual terms.
The release lands in the midwinter gap between roster announcements and racing, when teams are trying to set tone and identity before the season starts. In that sense, the kit is doing a familiar job, signalling continuity at the top, while suggesting reset and momentum underneath.
What’s been released and who it covers
MAAP’s 2026 drop outfits GreenEDGE’s two WorldTour squads:
- Team Jayco AlUla (men’s WorldTour)
- Liv AlUla Jayco (women’s WorldTour)
The branding language leans heavily on progress and forward motion, positioning the kit as part of a high-performance project rather than a cosmetic refresh. The messaging is obvious, but the timing matters. GreenEDGE is entering its 15th season and has described 2026 as the beginning of a new cycle, with organisational changes and new signings across its structure.
Why kit launches matter more than they pretend to
A jersey reveal is easy to dismiss as content filler, but teams treat it as something closer to a statement of intent. It is the one moment in the off-season where a squad can present itself as complete and coherent, before crashes, selection debates, and form lines complicate the picture.
For GreenEDGE, that is particularly relevant. The organisation has spoken openly about a “fresh new start” for Team Jayco AlUla under newly appointed sporting manager Gene Bates, language that sits neatly alongside a new kit launch that is designed to look like movement rather than nostalgia.
Bates described the mood internally as “a new chapter” and a chance to set culture and direction early, stressing unity and an underdog edge. In practical terms, a kit release becomes the visible wrapper around those quieter changes.
The women’s team gets the same visual priority
One of the more telling elements of MAAP’s announcement is the way it frames Liv AlUla Jayco as a headline act in its own right, not an appendix. The women’s programme is presented in the same tone as the men’s, with emphasis on ambition, resilience, and defining what comes next.
That is not a small detail. In modern women’s WorldTour racing, equipment, visibility, and brand clarity all feed into recruitment, sponsor confidence, and how teams are perceived by organisers and broadcasters. A kit launch cannot solve structural problems, but it can reflect whether a team sees its women’s squad as central to the project.
Liv AlUla Jayco’s sporting leadership has also leaned into the idea of collective strength. Sporting director Wim Stroetinga said the team’s philosophy is “strong together”, and that the roster is now built to “play a role in every race” they start. The kit reveal, arriving alongside those comments, reinforces that the women’s programme is being packaged as competitive, deliberate, and long-term.
Context: a reset moment heading into 2026
The jersey release sits inside a wider reframe for GreenEDGE as it heads into the new season with a large multi-team structure and a reshaped WorldTour roster. The organisation has already confirmed line-ups across its four teams, including development programmes, and has described 2026 as a year where it wants clearer identity and sharper execution across the calendar.
For now, the jersey is the cleanest part of that story. It is the version of the team that exists before tactics fail, before illness, before selection pressure. In January, it will also be the first thing fans see when racing returns.
What to watch once racing begins
If the kit launch is meant to symbolise progress, the racing will quickly test what that word actually means.
For Jayco AlUla, the early season will show whether the new structure translates into clearer stage-race leadership and more consistent execution in finales. For Liv AlUla Jayco, it will be about building on a season of visible steps forward and turning that into repeatable results across different terrain and different types of race.
