NXTG Racing has announced a new partnership with Liv Cycling Benelux, strengthening its commitment to developing young female riders. The collaboration will see NXTG Racing athletes equipped with Liv’s Enviliv Advanced Pro 0 bikes and helmets, ensuring they have top-tier equipment to support their progression in the sport.
Liv Cycling, a brand dedicated entirely to women’s cycling, aligns closely with NXTG Racing’s philosophy of fostering talent in a responsible and sustainable way. “The team’s core values align perfectly with Liv’s mission,” said Jan Weevers, Sports & Event Manager at Giant. “Women’s cycling has a shorter history compared to men’s cycling, which makes it crucial to provide young riders with the right opportunities to pursue their ambitions.”
The partnership also strengthens Liv’s sponsorship structure within the Benelux region. “A Benelux women’s development team was the missing piece in our structure,” Weevers added. “With this collaboration, we’re filling that gap and connecting perfectly with our international programs.”
Supporting the next generation
For NXTG Racing, the partnership extends beyond equipment—it reinforces a shared ambition to ensure the continued growth of women’s cycling. “At NXTG Racing, we are building for the future,” said founder Natascha den Ouden-Knaven. “Liv Cycling shares that ambition and provides young riders with the opportunity to develop and progress at every level of the sport.”
NXTG Racing will now compete on the Enviliv Advanced Pro 0, Liv’s aerodynamic race bike designed for speed and efficiency, particularly in sprinting conditions. “Every pedal stroke counts, and this bike thrives in sprinting conditions,” added Weevers.
Building a sustainable future
With a strong focus on talent development, NXTG Racing provides a platform for U17 and U19 riders to grow both as athletes and individuals. The team’s approach includes confidence-building, media and sponsor skills, and overall personal development to prepare young cyclists for the next stage of their careers.
