Team DSM’s parent company, DSM, recently underwent a merger with Firmenich to become DSM-Firmenich. It was always expected this would trickle down to the cycle teams but today that is now official. The merger of DSM and Firmenich brought together ‘one of the largest innovation and creation communities in nutrition, health and beauty.’
Firmenich is based in Switzerland and there is the possibility for the teams to end up racing under a Swiss licence eventually but for now, they will stay Dutch. The team showed off its new jersey, a subtle change from black to blue, with a new logo on the front and a light blue fade gradient at the top of the rear of the jersey. It’s an evolution of the existing design so shouldn’t take too much getting used to when seen in the peloton.
The teams’ new jersey design will be on view from the Giro Donne and Tour de France, with the Giro starting on 30th June and Tour de France starting on 1st July. Juliette Labous has been confirmed as GC leader for the Giro Donne and Romain Bardet for the Tour de France.
“We are really proud that we will soon carry the new company and brand with its inspiring purpose, emblazoned over our fleet, kits, social channels and more. The merger between two leading companies is a big milestone for this new major force in health, nutrition and beauty. As a cycling team we also have the goal of bringing progress to life through our people on and off the bike. It will be inspiring to continue doing this as Team DSM-Firmenich.”
Iwan Spekenbrink, CEO of Team DSM
“The new brand and logo captures the spirit of bringing two iconic organisations together in a merger of equals. The brand symbolises the company’s mission to combine what is essential for life, desirable for consumers, and more sustainable for the planet. The purpose of dsm-firmenich is to bring progress to life, together with customers and partners, to achieve positive change and make a difference in the world. We are very much looking forward to see Team dsm-firmenich represent our company, our brand as well as our spirit.”
Dimitri de Vreeze, co-CEO of DSM-Firmenich
Photo credits: Eltoromediadotcom
