BePink-Imatra-Bongioanni partnership renewed for 2025

Imatra BePink BonGioanni 2025 Jersey

BePink has secured continued backing from Imatra and Bongioanni for the 2025 season, with the Italian women’s cycling team set to race under the name BePink-Imatra-Bongioanni. The renewed partnership extends a collaboration that began in 2024.

Speaking about the sponsorship, Manolo Bianchini, CEO and founder of Imatra, described the ongoing deal as an opportunity to support the team throughout a busy race calendar. “These athletes will cover thousands of kilometres around the world, competing in major events. They will not only represent our app but also promote an active and healthy lifestyle on the bike.”

Team manager Walter Zini acknowledged the importance of continued sponsorship, saying, “We are honoured that both Imatra and Bongioanni have decided to renew their trust in our project and continue their support this season. Our journey together began a year ago and we’ve celebrated great successes and memorable achievements ever since. We’ve come a long way and there’s still a long way to go.”

The renewed backing from Imatra comes at a time when women’s cycling continues to grow, with more investment and competitive opportunities emerging across the sport. The sponsorship deal aligns with both Imatra and Bongioanniโ€™s broader commitments to sustainability and innovation, with the former promoting cycling as a lifestyle and the latter focusing on home comfort and energy efficiency solutions.

For BePink, the financial support provides stability as the team looks to build on past successes in 2025. With a packed race schedule ahead, the sponsorship ensures the squad can continue to compete at a high level while reinforcing values linked to performance, sustainability, and long-term growth.

The team’s best rider in 2024, Monica Trinca Colonel, joined Women’s WorldTour team Liv-AlUla-Jayco in the off-season.