The newly British Hess Cycling team has announced 6 new signings for its 2024 team. Those 6 riders are: Marjolein Van’t Geloof, Grace Lister, Nicole Frain, Imogen Cotter, Laura Süßemilch and Clara Lundmark. It’s a mix of youthful talent and solid experience in the women’s peloton. The biggest signing is undoubtedly that of Van’t Geloof, with the former Le Col-Wahoo rider well used to riding for a British team.
Marjolein van ‘t Geloof is set to join the Hess Cycling Team on a one-year tenure, transferring from the Women’s WorldTour team Human Powered Health. The 27-year-old has expressed eagerness for the new chapter where she anticipates greater personal opportunities to chase victories with the team.
The past season did not bring van ‘t Geloof any wins, yet she secured several commendable finishes. Highlights of her season included top-10 placements in events of high repute, notably the opening stage of the UAE Tour, Le Samyn des Dames, and others including ZLM Omloop der Kempen Ladies, the Argenta Classic, and GP Oetingen. These results underscore her tenacity and suggest a rider on the cusp of achieving greater success again.
Speaking about the move, Van’t Geloof shared her anticipation for the challenges ahead, reflecting positively on her discussions with team director Pirmin Lang. She is keen to prove her mettle and believes the racing schedule at Hess Cycling will align well with her aspirations. The Dutch cyclist’s ambitions are clear: she is poised to demonstrate her capabilities and seize the chances that come her way in the forthcoming season.
She is joined by Parkhotel Valkenburg’s Nicole Frain, the former Australian national champion who is keen to push for more leadership opportunities on her new team. Grace Lister and Laura Süßemilch join with strong track racing backgrounds. Lister is a rising British talent and comes from DAS-Handsling, whereas Süßemilch has a little more experience and comes from the Fenix-Deceuninck team where she has spent the past 3 years.
Imogen Cotter also comes from that team, the Irish rider has been making a long comeback after experiencing a swathe of injuries when a driver hit her with their car during a training ride. She is keen to show what she can do though and has mentioned setting various career power PBs recently. That leaves Clara Lundmark, the Swedish rider joining after a long stint on the GT Krush team based in the Netherlands. She has been on the cusp of breaking out for what feels like a few seasons now. Hopefully, her move to Hess Cycling will give her a greater opportunity to do so.