WORDS: BOB VARNEY
MEDIA: BREAKAWAY MEDIA
Since the creation of our project in 2016 we have been ambitious. That Drops “can do” attitude at the very heart of everything we do. In the past four years we have participated in 240 days of racing in 20 countries, providing a supportive environment to riders from thirteen nations.
We have gained a reputation for being the plucky underdog, consistently overachieving, and are widely acknowledged as one of the sports most successful development programmes, with many of our riders progressing to the top teams in the world. Drops has one of the highest social media followings of any of the independent women’s teams and a truly global fan base.
The next step is for Drops to become one of the top teams in the world. That step is to become a UCI Women’s World Tour Team.
To achieve this we are going to need the support of an ambitious like-minded corporate partner. The criteria for world tour status are administrative, ethical, financial and organisational. Our biggest challenge is financial.
Tom and I have taken our project as far as we can, so we are now offering full title sponsorship and branding rights to drive our programme on to the next level – the UCI Women’s World Tour. We embrace the requirement for minimum salaries, maternity rights, medical support and full-time staff, and are embarrassed that we have been unable to provide these thus far.
Women’s cycling is on the cusp of something very special and offers investors exceptionally good value for money.
In the past few months SD Worx, a Belgian headquartered HR company, has become the new title sponsor of the Boels-Dolmans Team. Kobe Verdonck, CEO of SD Worx was quoted as saying “This co-operation is a well-considered choice, as women’s cycling is gaining an increasing amount of attention. What’s more, cycling is an extremely accessible, sustainable sport which is appreciated by a wide international audience and has strong ties to communities. We firmly believe this sponsorship will strengthen our brand awareness among our two target groups – employers and employees both nationally and internationally.”
In addition, the Swiss based Bigla-Katusha team have successfully rebranded mid-season after signing a new long-term contract with leading French fashion house Paule Ka. Matthias Thoma, Owner of Paule Ka commented “We are happy to support the team and its talented women in their pursuit of athletic achievements. Paule Ka, is a timeless yet modern brand, matches the teams continuity and dynamism as a competitor in the peloton.”
After our unprecedented success at the inaugural Tour de France Virtual now is the time to reach out and ask for help.
The minimum funding required for a women’s world tour licence is €1 million per year, secured on a three year contract with an ethical and financially established sponsor/s. Management of an international activation campaign can be provided along with a guaranteed televised global race programme.
Please help us share our story in the hope that we can find our perfect partner to continue our remarkable journey.
Interested parties should email firstname.lastname@example.org in the first instance.
Thank you for all your support to date – it’s very much appreciated.
All the best,