Stade Rochelais Charente-Maritime set to announce new title sponsor

The Stade Rochelais Charente-Maritime Cycling Team is set to undergo a significant change with the introduction of a new title sponsor. This transition is aimed at facilitating the team’s continued development at the UCI level. Stade Rochelais, which has been instrumental in the team’s growth over three seasons, is passing the baton to the new sponsor, whose name will soon be made official.

During its tenure, Stade Rochelais played a key role in the Charente-Maritime team’s progression, aiding its leap into professionalism. This support was crucial in enabling the team to compete in prestigious events such as the inaugural Tour de France Femmes in 2022 and two editions of Paris-Roubaix Femmes.

The Department of La Charente-Maritime has reiterated its support for the team, which will continue to be based in La Rochelle.

Pierre Venayre, General Manager of Stade Rochelais, expressed gratitude towards the cyclists who valiantly represented the team’s yellow and black colours in the peloton. He highlighted the pride in being part of an innovative partnership that acted as a springboard for the team’s growth.

Jean-Christophe Barbotin, Manager of SRCMCT, acknowledged the collaboration with Stade Rochelais as a milestone that elevated the team. He extended thanks to everyone involved in this collective venture, noting the pride felt by the riders and staff in donning the club’s colours.

Lotte Claes
Lotte Claes in 2023

While Stade Rochelais is stepping back from cycling, the French cycling team will not be disbanding. Instead, it will transition to a new structure, still led by Jean-Christophe Barbotin. The Charente-Maritime department will also continue its affiliation with this new setup in 2024.

The team, currently known as Stade Rochelais Charente-Maritime, will soon unveil its new title sponsor. The 2023 roster included twelve riders, such as Belgian Lotte Claes (due to ride for Arkea in 2024), Britain’s Lucy Gadd, and South African champion Frances Janse van Rensburg. Last year, the team participated in the first edition of the Tour de France Femmes, although they did not start in this year’s Tour.

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