Tadej Pogacar joins star-studded line-up for Beking Monaco in November

BEKing 2023 - Back to bike - Monaco - 26/11/2022 - - photo / Tommaso Pelagalli SprintCyclingAgencyยฉ2023

Anticipation builds for November 24th as world champion Tadej Pogacar prepares to bring his rainbow jersey to Monacoโ€™s Beking event, a festive day celebrating cycling, charity, and community values. A world champion and celebrated figure on the cycling stage, the Slovenian star is joined by Urska Zigart, promising fans a line-up featuring some of the sportโ€™s most recognised names. In a season brimming with victory, Pogacar’s appearance signals his commitment to cyclingโ€™s influence on wider society.

Fresh from his extraordinary year, Pogacarโ€™s record glistens with a remarkable 25 victories across major events, including the Giro d’Italia, Tour de France, Liรจge-Bastogne-Liรจge, and his fourth consecutive Lombardia win. His victory at the World Championship in Zurich crowned an already stellar season, marking him as an indomitable force within the sport. His appearance at the Beking Monaco adds a touch of excitement to an event that not only celebrates cycling but also supports sustainability, education, and mobility initiatives.

Matteo Trentin - BEKing 2023 - Back to bike - Monaco - 26/11/2022 -  - photo / Tommaso Pelagalli SprintCyclingAgencyยฉ2023Photo Credit: Tommaso Pelagalli/SprintCyclingAgency
Matteo Trentin

Founder of Beking Monaco, Matteo Trentin, praised the engagement from Pogacar and other riders for promoting cyclingโ€™s social and environmental roles. โ€œTo see so many friends come here every year to reaffirm their support for this project is extraordinary,โ€ Trentin said. โ€œI am proud that Tadej will be wearing his new rainbow jersey on the streets of Monaco; it is a real honour for us. The public will be very happy to see the WorldTour champion up close, and this will be a demonstration of how our sport can become a value in our society and in our daily lives.โ€ For Trentin, the commitment of riders like Pogacar serves as a reminder of cycling’s power to drive change.

Joining Pogacar and Urska Zigart (who recently announced her signing for AG Insurance-Soudal next year) are riders such as Tim Wellens, Elia Viviani, and 2018 Road World Champion Mads Pedersen, along with Michael Matthews, Davide Formolo, Jan Tratnik, and Matej Mohoric. Each athlete embodies the spirit of the Beking event, gathering not just for competition but to foster a community-friendly cycling culture. Beyond cycling, Beking Monaco has invited sports figures from other disciplines to underscore the unity of the event, with stars such as Formula 1 driver Oliver Bearman, tennis player Marin ฤŒiliฤ‡, and race car driver Antonio Giovinazzi all scheduled to attend.

BEKing 2023 - Back to bike - Monaco - 26/11/2022 -  - photo / Ivan Benedetto SprintCyclingAgencyยฉ2023Photo Credit: Ivan Benedetto/SprintCyclingAgency

Trentin shared his gratitude towards his colleagues for backing the initiative. โ€œThe WorldTour champions are fully aware of how the world needs to change, and I am delighted that they are putting their talents to good use, as Beking is. Together we are always stronger,โ€ he remarked, highlighting the wider purpose behind the event, as it strives to be a symbol of community and a platform for spreading positive values.

Port Hercule in Monaco is set to transform on the day, drawing families, fans, children, and cyclingโ€™s finest for a celebration that goes beyond the race.