The 3rd edition of the Vuelta a Andalucía Women is slated to take place from 29th May to 2nd June 2024, as announced by the organising company, Deporinter. Following two years of undeniable success, the event is set to once again bring together the world’s top peloton on the Andalusian roads for five yet-to-be-revealed stages.
Recalling the previous edition, Deporinter highlighted the riveting battle for the general classification between stage winner Tamara Dronova of Israel-Premier Tech Roland and Norway’s Katrine Aalerud of Movistar Team. The latter ultimately emerged as the overall winner. There was also a memorable first UCI win for Laboral Kutxa by Marta Romeu. The race had kicked off in the town of Alcalá la Real and concluded in Castellar de la Frontera.
Media impact from the 2023 edition speaks volumes about the event’s success. Internationally, the race reached audiences in 207 countries via GCN and Eurosport. Domestically, Spanish broadcaster TDP amassed more than two million viewers, while Andalusian channel Canal Sur attracted over one million viewers for daily summaries throughout the five days of competition. Additionally, the event was the subject of more than 4,000 articles in the national press, with an economic value exceeding €300,000 per stage and generating more than 16 million impressions.
Deporinter is forecasting a cross-Andalusian route for the upcoming 3rd edition, with participation levels expected to be as robust as in previous years. The organiser aims for growth in media impressions, seeking to further establish the Vuelta a Andalucía Women as a benchmark event in both the national and international UCI calendar.