Although the women’s Tour de France has taken many forms over the years, this Sunday (24th July) will see the first Tour de France Femmes launched as an 8-stage race across France. As a women’s racing team supported by sponsors that care deeply about our sport’s development, we’re launching a new campaign called #MoreEyesOnHer in an effort to break down barriers to viewing the race, and hopefully help to inspire more women to get out on their bikes.
By working with our title partners Le Col and Wahoo, and Tour de France Femmes broadcaster GCN+, we have created a special 8-day pass to GCN+ to watch the Tour de France Femmes in its entirety. The first 10,000 fans to sign up on our website will receive a code to activate GCN+. General Manager Tom Varney had this to say about the launch.
“We’re thrilled to be able to offer 10,000 fans the opportunity to view the Tour de France Femmes for free this month. Spearheaded by our title sponsor, Le Col, huge brands like GCN and Wahoo have rallied together to make our beautiful sport more accessible.
Whilst there is still a long way to go in gaining parity to the men’s race, we hope making these passes available will help inspire more women to follow, and perhaps even try out, women’s road racing.”