GreenEDGE Cycling has signed a new multi-year partnership with Bianchi that will see its men’s and women’s teams ride the Italian bicycle manufacturer’s high performance models from 2021 and beyond.
Bianchi, a proud and historic brand with over 130years of experience, will support the team with performance aero, all-rounder and time trial bikes (including top of the range Specialissima, Oltre and Aquila models) in its pursuit for success across the entire racing calendar.
The new partnership will be driven by innovation and inclusive communications, with both parties motivated by high performance and a truly global approach. Bianchi’s Reparto Corse ‘racing division’, will work side-by-side with GreenEDGE Cycling’s performance team to shape the future of bike racing.
The end of the 2020 season will bring to a conclusion a long and successful partnership between GreenEDGE Cycling and SCOTT Sports – a founding sponsor of the team in 2012. The long-standing relationship, a testament to its strength, helped GreenEDGE Cycling grow into the world-class team it is today.
Fabrizio Scalzotto – CEO, Bianchi:
“We are thrilled to announce our new partnership with GreenEDGE Cycling, the ideal team to pursue our new sponsorship cycle with a strong international approach in order to support our constantly growing presence in all continents.”
“In addition to the performance aspects that will enable Bianchi to innovate and further develop our new road racing products, we will work together with GreenEDGE Cycling to boost inclusive communication with our global fans and stakeholders.
Gerry Ryan – Owner, GreenEDGE Cycling:
“As we approach our tenth season at the top level of world cycling, we are invigorated by the opportunity to partner with Bianchi, a proven brand with a long and proud history, as we look towards the upcoming seasons.
“We have witnessed the incredible success of riders using Bianchi equipment and are inspired by their plans for the future. The UCI WorldTour is consistently seeing more technology innovations and we are confident our collaboration with Bianchi will result in our riders racing on the most cutting edge road and time trial bicycles that will deliver many victories in the world’s biggest races.”
“It’s been an incredible journey with SCOTT Sports, who believed in the GreenEDGE Cycling project before it was a reality. Our partnership has spanned nine years, a testament to its strength and we have lived all of the highs and lows of our story so far with them. We thank SCOTT for the support and wish them the very best for the future.”