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Bookman Urban Visibility signs three-year partnership with Pro Triathlete and Olympic silver medalist, Lisa Nordén

Lisa Norden

Bookman AB and Lisa Nordén have announced an ambassador partnership for the next three years. The partnership will include bicycle lights, headlamps, lights for running as well as reflective products to be safe during training for Lisa as well as Team Bauhaus and Bauhaus Sports club. Lisa will also assist Bookman in its product development with
feedback and testing.

“We are super excited to start this partnership with Lisa. We are huge fans and know very well the amount of hard work she is putting in. Lisa is very meticulous in everything she does so getting her expertise and feedback on our products and developments will be invaluable for continuous improvement and innovation helping professionals as well as non-professionals to be safer.”
— Victor Kabo, Co-founder/Brand Manager, Bookman, Stockholm.

Lisa Norden
Lisa Norden

Victor continues, “We are also very happy if we can make those long hours of training, often in the dark, a bit safer and fun, hopefully contributing to great results on the Ironman scene.”

Last weekend in St. George, Utah was the first official race under the partnership for Lisa as she competed for the win in the IRONMAN World Championship. Lisa raced in her Aero helmet decorated with Bookman Urban Visibility logo to 6th place overall.

Bookman TT helmet
Bookman TT helmet

“Having used Bookman’s products for a long time before I’m super happy to join this partnership with Bookman, knowing I will be well equipped and safer on my many hours of riding my bike as well as running. I’m also a big fan of their mission to save lives in traffic, and if I can support that and inspire people to use visibility products, that would be fantastic.”
— Lisa Nordén, Stockholm.