After 14 years of shared success at the pinnacle of the World Tour, Thibaut Pinot and Lapierre have chosen to continue their journey together, inspiring cyclists worldwide. Pinot now assumes the role of ambassador for Lapierre Cycles, marking a new chapter in their enduring collaboration.
Their partnership has been nothing short of legendary, captivating the hearts of French fans and cycling enthusiasts globally. Over 14 seasons, they’ve celebrated triumphs in 33 races, marked by relentless attacks and conquering iconic climbs such as Porrentruy 2012, Alpe d’Huez 2015, Tour de Lombardi 2018, and Tourmalet 2019, among others. Each victory, whether leading or fiercely contested, resonated not only with fans but also with the entire Lapierre family.
Pinot’s authentic, resilient personality perfectly aligns with Lapierre’s values, making him a source of pride for the company. His tenacity on challenging terrain and his ability to confront obstacles have elevated him to iconic status, both in France and internationally, fostering a deep connection with consumers and Lapierre enthusiasts.
As a prestigious ambassador, Pinot embodies the essence of Lapierre and the cycling community at large. With a dedication that mirrors his illustrious career, he will play a pivotal role in enhancing Lapierre’s allure through his continued association with the brand.
ABOUT LAPIERRE
Since 1946, Lapierre has been synonymous with the bicycle industry, driven by a commitment to quality, craftsmanship, and performance. Their innovative models, like the legendary X-control, have left an indelible mark on the industry and its history. From asphalt to rugged trails, Lapierre caters to cyclists of all types, including city-dwellers, families, amateurs, and champions alike.
Renowned in the mountain biking world, Lapierre sponsors the Lapierre Mavic Unity Team (XCO) and the Lapierre Zipp Collective Team (Enduro & E-Enduro), showcasing their dedication to excellence. Moreover, Lapierre’s presence extends to the World Tour through longstanding partnerships with teams like Groupama FDJ and FDJ-Suez, further solidifying their position as a major player in professional cycling.
