London Marathon Events recently confirmed a three-year partnership with Le Col, a leading high-performance cycling clothing brand, to be the official apparel partner for Ford RideLondon from 2024 to 2026. The agreement involves Le Col creating an exclusive Ford RideLondon cycle wear line, including leaders’ jerseys for the UCI Women’s WorldTour stage race, the Ford RideLondon Classique.
Yanto Barker, founder of Le Col, expressed enthusiasm for the collaboration: “It’s thrilling to be aligned with Ford RideLondon, an event that resonates with our ethos of making cycling accessible to a wide audience. We’ve already started designing the exclusive Ford RideLondon apparel and the leaders’ jerseys for the Classique, and we’re eager to showcase them.”
Hugh Brasher, Event Director of London Marathon Events, also shared positive sentiments, noting Le Col’s commitment to enhancing the appeal of cycling and engaging more people from diverse backgrounds. “Le Col’s reputation for constant improvement perfectly matches our vision for Ford RideLondon as the world’s premier cycling festival,” Brasher said.
The forthcoming Le Col Ford RideLondon range, encompassing training and ride-day gear, will be available in spring, allowing participants ample time to prepare for the Ford RideLondon-Essex rides of 100, 60, and 30 miles. The riders can be entered now from here.
Ford RideLondon, the globally celebrated cycling festival, is scheduled for 24-26 May this year. The event lineup includes the Ford RideLondon Classique, featuring the world’s elite female cyclists, and mass participation rides of varying distances catering to cyclists of all levels. Additionally, the Ford RideLondon FreeCycle offers a unique experience of cycling through eight miles of traffic-free roads in central London.
RideLondon, a legacy event of the London 2012 Olympics, has inspired over 150,000 new or returning cyclists and raised over £85 million for charities since its inception in 2013. The 2023 Ford RideLondon-Essex event attracted over 22,500 participants across its various distances.
Apart from organising Ford RideLondon, London Marathon Events also supports the annual Black Unity Bike Ride in London, for which Le Col produces cycle clothing. Le Col maintains partnerships with various communities, including the Sikh Cycling Network.
RideLondon has been an integral part of London’s legacy from the 2012 Olympics, promoting cycling and charitable fundraising. It has partnered with various councils, including Essex County Council and previously Surrey County Council. Le Cold was founded by ex-GB cyclist Yanto Barker and focuses on crafting top-tier cycling apparel, leveraging Barker’s professional insights and commitment to performance excellence.