Fully digital format
The eleventh edition of the launch event for the season with Telefónica will take place through connections with the company’s Madrid facilities and with the concentration of Almería. The 42nd season of the Movistar Team in the elite level of cycling, the eleventh under the main sponsorship of Telefónica, will have a very special and different presentation on Thursday 21 due to the current circumstances.
The launching of the new campaign will take place digitally, with two points of reference: the company’s facilities in Madrid and the camp that will take place until that day in Cabo de Gata, from Almeria. The presentation will serve, in addition to making known to the general public the new faces of the Abarca Sports project for 2021, as a launch for interesting news inside and outside of sports and also to carry out numerous recognitions.
The event, which will, as always, have a video signal, will be offered to the team’s fans in a way that will be announced in the coming days.
Main image (c): Photo Gomez Sport Source