SD Worx embraces vibrant palette for 2024 jersey

SD Worx, the formidable Dutch cycling team, is set to continue its tradition of sporting vivid and colourful jerseys in 2024. The team’s latest kit, celebrated for its dynamic and eye-catching design, features an even more prominent purple hue than the previous year’s attire.

Lorena Wiebes, a standout rider for the team, expressed her admiration for the new design, noting its distinctiveness due to the seamless blending of colours. “It’s a special shirt, graphically. It will certainly help us spot each other easily in the peloton,” Wiebes commented. Elena Cecchini, another key team member, echoed this sentiment, appreciating the fresh take on the team’s colours, which enhances recognisability. “I’m pleased with it and excited to race in this shirt,” Cecchini added.

The team’s 2024 kit, supplied by Specialized, follows a similar pattern to the 2023 ‘heat map’ style, blending purple, red, yellow, and orange. The burst pattern on the front, a staple of the previous design, is retained, with purple becoming the most dominant colour, giving the kit a darker overall look.

SD Worx’s dominance in the women’s peloton was evident in 2023, as they celebrated an impressive 60 victories. Key riders like Demi Vollering, Lotte Kopecky, Marlen Reusser, and Wiebes secured the top four positions in the UCI’s rider rankings. Vollering’s notable achievements included a historic win at the Tour de France Femmes and a triumphant run at the Ardennes classics. Kopecky also had a remarkable season, winning her second consecutive Tour of Flanders, securing a podium finish at the Tour de France Femmes, and claiming victory in the road race at the Glasgow road World Championships.

Looking ahead to 2024, SD Worx will see minimal changes in its roster, with Femke Gerritse joining the team and Sina Frei departing. The squad confirmed the continuation of Italian veteran Elena Cecchini, and former world champion Chantal van den Broek-Blaak will make a welcome return after her maternity leave in 2023. The team is poised to maintain its position as a dominant force in women’s cycling with its striking new kit and formidable lineup.

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