Team Visma | Lease a Bike has revealed its 2025 kit, sticking with its well-known yellow and black colours. The design remains unchanged, reinforcing the team’s visual identity and longstanding presence in professional cycling.
Richard Plugge, Managing Director, said: “I’m happy we’re continuing with yellow and black because it represents who we are and what we stand for. The achievements we’ve made in these colours highlight the strength of the team. Our success comes from working together towards our shared goal to inspire by winning together.”
The team’s continued use of yellow and black reflects not only their branding but also their collective approach to racing, often described internally as ‘The Power of the Beehive’. This principle focuses on collaboration and shared purpose as core elements of their success.
Jasper Saeijs, Manager of Marketing and Communications, commented: “By sticking with the same design and our yellow and black colours, we strengthen the identity we’ve built over the last few years. During the season, we will launch campaigns to showcase our culture and values. We’re ready for a new season and to share what makes us unique.”
The 2025 kit will feature a small addition with the inclusion of a Yellow B. logo on the chest, a nod to the team’s consistent branding and identity. Upcoming campaigns will aim to further engage with fans and supporters around the team’s values.
The 2025 roster includes well-established riders Wout van Aert, Jonas Vingegaard, and Marianne Vos, all of whom will continue with the team in their iconic yellow and black jerseys. Joining them are newcomers Pauline Ferrand-Prévot and Simon Yates, who add depth and versatility to the squad.
